AFRA Asianray Printing Equipment Trading LLC is a well-known brand within regional printing and packaging industry. The company was established in 1995 in UAE and currently has 4000 plus installations of print finishing and packaging equipment throughout the AGCC and East & West Africa Regions.
The company recently held live demo sessions of their latest offering, a highly automated Etirama narrow web press.
ME Printer caught up with Vinay Krishnan, Afra’s General Manager to find out more about their new press and company’s plan for printers and converters in UAE and beyond
How many people attended your live event?
We started our event on 1st of August and was live till August 20th. We have done scheduled demos where we spend quality time with our prospects making them understand the equipment well. Rather than bringing a huge crowd, it’s a more focused and exclusive demo session, where clients can spend quality time with the equipment, identifying and understanding the advantages, and the whole concept of the solution.
We have successfully completed 30+ exclusive VIP demo sessions in our demo centre, and around 20 virtual demos for our clients who were not able to be here physically due to travel restrictions.
Live demo sessions were conducted based on prior appointments only, by a fully vaccinated team, strictly adhering to comprehensive COVID protection norms.